![]() Next, introduce your service with a clear value add that resonates with them. Pro Tips: Only send this to your 1st-degree connections, especially those who fit your ideal client profiles (e.g., business owners based in Thailand, like Travis’) and with whom you’ve built a proper relationship. ![]() What made it even more effective was that he sent it only to people who already knew him - this explains why he could jump straight into the big “ask”. Travis’ pitch matched his prospect’s state of mind (i.e., upgrading a website). Travis Bennett, Founder of Studio Digita, sent 42 messages and converted three contacts to paying clients. P.S.: I’m trying to find out where other experts in our are at on this right now. Who knows, their answers might even help you uncover priceless insights about your target audience! “I’m gauging interest for a service I’m working on.“What’s the hardest part about writing cold emails?”.If you, like Jack, offer email copywriting services, you might prompt your prospects with these questions as you continue the conversation: You can do this by asking a series of open-ended and probing questions. Pro Tips: Use this opportunity to continue a conversation with your prospects and further engage them down the road. His LinkedIn message appeals to the prospect’s self-interest - it invites their opinion about a popular subject (i.e., personalization in cold emails) that’s frequently discussed in the industry. Jack’s message touches on a topic that the prospect is familiar with (and probably passionate about): Sales. Jack Reamer, Founder of Emails That Sell, shared with me that he gets a 60% response rate using this approach. LinkedIn message #2: The relationship builder Hope these reasons are enough to send you a connection request. I noticed from your LinkedIn profile that you. I work in a remote agency, so I 100% get it…” Posts or Articles: “I liked what you wrote on the advantages of remote work in your recent article. Volunteer Experience: “I noticed that you’re an advocate for early childhood education. I feel like I just met a kindred spirit…” Interests: “I read on your LinkedIn profile that you’re passionate about copywriting and feminism. These aren’t the only ways to find a commonality. A post on LinkedIn that we both engaged with.Instead, find a commonality to pique their interest.īenjamin does this in three ways. Pro Tips: It’s likely you won’t make a sale immediately from your first LinkedIn outreach, so avoid pitching your services right off the bat. When I read it, I couldn’t help but click Accept. It was clear right away that he did his research on my profile - it came across as a sincere note. LinkedIn message #1: The connectīenjamin Strusnik, founder of the link-building agency GoldenWeb, shared with me that his connection requests get a 60-70% acceptance rate.īenjamin’s personalized message stood out by a mile. Let’s dive in and turn you into a LinkedIn powerhouse.
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